The Optical Shop team strives to provide the best in optometry services. We invite you to browse our website to learn more about our optometry services and join our patient family by scheduling an eye exam appointment at our Brookings office. The Optical Shop is a full service eye and vision care provider, accepting both eye emergencies as well as scheduled appointments.
Patients throughout the Brookings area come to The Optical Shop because they know they will receive the personal attention and professional care that is our foundation. Dr. Coats and our team are dedicated to keeping our patients comfortable and well-informed at all times. At The Optical Shop, we will explain every exam and procedure and answer all of our patients' questions.
Additionally, at The Optical Shop, we offer vision financing options and will work with vision insurance providers to ensure good eye health and vision care for all of our patients. Our one-on-one approach to optometry makes The Optical Shop staff the eye and vision care providers of choice in the Brookings area.
Patients throughout the Brookings area come to The Optical Shop because they know they will receive the personal attention and professional care that is our foundation. Dr. Coats and our team are dedicated to keeping our patients comfortable and well-informed at all times. At The Optical Shop, we will explain every exam and procedure and answer all of our patients' questions.
Additionally, at The Optical Shop, we offer vision financing options and will work with vision insurance providers to ensure good eye health and vision care for all of our patients. Our one-on-one approach to optometry makes The Optical Shop staff the eye and vision care providers of choice in the Brookings area.
Services
The Optical Shop is an optometric clinic that has been in Brookings over 35 years.
Originally established as an optical, the clinic has evolved into a comprehensive eye health facility.
In 2008, The Optical Shop added Dr. Susan Pietz-Coats as its full-time optometrist.
With expanded doctor hours, an experienced staff and over 600 frames to choose from, The Optical Shop continues to provide excellent patient care and quality customer service.
At The Optical Shop, each member of our vision care team is selected by Dr. Susan Coats based upon his or her experience, professional demeanor, and dedication to providing personalized care to our optometry patients.
Originally established as an optical, the clinic has evolved into a comprehensive eye health facility.
In 2008, The Optical Shop added Dr. Susan Pietz-Coats as its full-time optometrist.
With expanded doctor hours, an experienced staff and over 600 frames to choose from, The Optical Shop continues to provide excellent patient care and quality customer service.
At The Optical Shop, each member of our vision care team is selected by Dr. Susan Coats based upon his or her experience, professional demeanor, and dedication to providing personalized care to our optometry patients.
John Coats is our CFO, office manager and chief dispensing optician.
He is originally from Doland, SD.
He attended SDSU where he obtained a degree in Business Economics.
John worked for the State of SD as a sales tax auditor for 10 years, based out of the Watertown office.
He was with Daktronics from 2005 until 2011 as the Sales Tax Manager and was also the treasurer of the Brookings Optimist Club for two years.
John's duties changed once he made the switch to full-time at The Optical Shop.
He now manages everything financial, including insurance and billing, as well as serves as an optician, aiding in frame and lens selections, lens edging and spectacle adjustments and repair.
He is originally from Doland, SD.
He attended SDSU where he obtained a degree in Business Economics.
John worked for the State of SD as a sales tax auditor for 10 years, based out of the Watertown office.
He was with Daktronics from 2005 until 2011 as the Sales Tax Manager and was also the treasurer of the Brookings Optimist Club for two years.
John's duties changed once he made the switch to full-time at The Optical Shop.
He now manages everything financial, including insurance and billing, as well as serves as an optician, aiding in frame and lens selections, lens edging and spectacle adjustments and repair.
The Optical Shop offers comprehensive eye health exams for patients of all ages, glasses prescriptions, contact lenses fittings for kids & adults (spherical, astigmatism, bifocal and monovision), red eye evaluations, dry eye management, ocular allergies, emergency eye care, foreign body removal, glaucoma treatment, diabetic eye care, cataract & LASIK pre- & post-op, macular degeneration evaluation.
Our office offers the Optomap Ultra-Wide Digital Retinal Imaging System (as seen on Dr. Oz and The Doctors).
Our office offers the Optomap Ultra-Wide Digital Retinal Imaging System (as seen on Dr. Oz and The Doctors).
We understand that your time is precious and that you need an optometrist who is professional, yet convenient for your lifestyle.
In order to make the transition to our office smoother for you, we have created a New Patient Center with everything you need to get started.
In an effort to make you more comfortable when you arrive at our office and to streamline the new patient process, you will be able to complete all the necessary items prior to your first visit.
At The Optical Shop, we strive to make sure the time we spend with you during your visit is quality time.
In order to make the transition to our office smoother for you, we have created a New Patient Center with everything you need to get started.
In an effort to make you more comfortable when you arrive at our office and to streamline the new patient process, you will be able to complete all the necessary items prior to your first visit.
At The Optical Shop, we strive to make sure the time we spend with you during your visit is quality time.
At The Optical Shop, our goal is promote good eye health and enable you to have the clearest vision possible.
We accept several types of vision insurance, cash, checks, and most credit cards.
We inform our patients about exam and treatment costs at the beginning of your appointment.
If you require a breakdown of costs, please let us know.
The knowledgeable staff at The Optical Shop is experienced in working with vision insurance providers.
We will work directly with you and your vision insurer to submit claims regarding your vision care.
We accept several types of vision insurance, cash, checks, and most credit cards.
We inform our patients about exam and treatment costs at the beginning of your appointment.
If you require a breakdown of costs, please let us know.
The knowledgeable staff at The Optical Shop is experienced in working with vision insurance providers.
We will work directly with you and your vision insurer to submit claims regarding your vision care.
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